New TV Sales Kit Changes

Free to Air: LSM 8-10 Free to Air: Age 15-34 LSM 5-8 DSTV: LSM 8-10 DSTV: Age 15-34 LSM 5-8 0 20 000 40 000 60 000 80 000 Africa Magic Movies Mzansi Magic Soweto TV M-Net Action kyk NET Studio Universal Channel O SuperSport 4 M-Net Cartoon Network MTV Base Trace Urban Disney Junior SuperSport 3 Universal Channel (Hallmark) Play back 0 20 000 40.

Lower LSM's: facilitating survival priorities

 · Lower LSM's: facilitating survival priorities. November 24, . Consumer Markets. This free Eighty20 report, delivered at the Marketing Mix Shopper Insights Seminar held on 24th November, at Sunnyside Park Hotel, Johannesburg explores key insights on lower LSM's in South Africa. The full presentation is available below.

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Africa's moment is virtually here. With a GDP growth averaging 5%, it's no wonder that Africa has become a focus for investment. All eyes are on Africa's rapidly emerging middle class

The Retailing in South Africa market research report includes: Analysis of key supply-side and demand trends. Detailed segmentation of international and local products. Historic number of stores, selling space and values, company and brand market shares. Five year forecasts of market trends and market growth.

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depicts how South Africans live

 · Are LSMs still relevant in ? [PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism surrounding its accuracy and relevance in present day SA. When it comes to the LSM ….

Lower LSM areas targeted for fibre

 · Lower LSM areas targeted for fibre. 20 May . Positive Impact. Community Investment Ventures Holdings (CIVH) is a leading specialised South African information and communications technology holding company with key investments in fibre network operators, Dark Fibre Africa (DFA) and Vumatel. Through its various subsidiaries, the Group's.

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South Africa's first ... LSM Living Standards Measure ... (RAM) October

For every R100 of private hospital services delivered by private hospital groups, South Africa's GDP grew by R123 Private hospital groups contributed R 55.5 bn to ….

South AfricA'S Not So trAditioNAl, trAditioNAl trAde

South Africa. • More prolific

The South African Vehicle Industry. As the largest manufacturing sector in South Africa's economy, vehicle and component production accounted for 33% of South Africa's manufacturing output in , while the contribution of the broader automotive industry to GDP was 7.4%; 4.7% for ….

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The private label revolution in SA

 · In South Africa, improved quality and the perception that that PL products are just as good as named brands, are among the top five purchase drivers of this segment. With enhanced quality and presentation, uptake among lower LSM groups is expected to increase.

LSM Calculator

LSM Calculator. The SAARF Living Standards Measure (LSM) has become the most widely used segmentation tool in South Africa. It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people. Instead, it groups people according to their living standards.

New survey shows majority of South Africans apathetic to

 · 02 Dec New survey shows majority of South Africans apathetic to recycling ... Respondents aged 18 to 24 in this LSM group made up the largest count of non-recyclers. Findings from middle-income respondents (LSM 4-6): ... Through PETCO's efforts an average of 6.2 million PET plastic bottles were collected for recycling across South Africa.

Are LSMs still relevant in ?

Some key LSM points (as of September ): - Just under two thirds of South Africa's adult population are in LSM 1-5. A little more than 1 in 10 are in LSM 9-10. - Over half of all LSM 1-5 live in Kwazulu-Natal, Eastern Cape or Limpopo. For other LSM groups, over half live in Gauteng or the Western Cape.

Where is South Africa digitally in : the stats

 · Here are a few groups of statistics that will help us clarify and define South Africa digitally in . Where is South Africa digitally in terms: Internet Usage. 31.18 million active internet users (Statista, ). 28.99 million active mobile internet users (Statista, ). South Africa has 54 percent internet penetration (7 percent growth.

South Africa: population, by age group

 · Total population of South Africa , by age group. Published by Lars Kamer, Feb 26, . As of , South Africa's population increased ….

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The SAARF Universal Living Standards Measure (SU-LSM®s) for uses the same 29 variables as the previous survey, making the ten groups completely comparable with AMPS® RA. A measure of wealth, the SU-LSM®s show that the South African population is steadily becoming better off, with significant changes over AMPS® RA in SU-LSM.

How much money you need to be middle class in South Africa

 · Visagie said in a research paper in , that in South Africa, ... United Nations put the country's black middle class at 4.2 million citizens in , just over 50% of people in that group.

Exploring South Africa's retail landscape

South Africa has the sixth highest number of shopping centres in the world. ... typically defined locally by the living standards measure (LSM) market segmentation model. The LSM divides the population into 10 LSM groups (with 10 being the highest and 1 being the lowest) according to their living standards using criteria such as.


LSM The South African Audience Research Foundation Living Standards Measure (SAARF LSM) is the most widely used marketing research tool in Southern Africa. It divides the population into 10 LSM groups, from 1 as the lowest to 10 as the highest. This measure is useful in identifying and discussing the target market of particular retail stores.

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